8/14/2023 0 Comments Create infographic icons![]() ![]() One starting point is to find other good infographics that have resonated with you and follow a similar pattern or style. As far as deciding what design elements to use in order to create a structure, the sky really is the limit. Some really great infographics are simple and easy to get through, others are more colorful and data-heavy. Keep in mind that nice infographic structure is all relative. This infographic from Funders and Founders, for example, presents productivity tips broken up into a variety of categories depending on what the tips pertain to. Basically, your image needs to make sense in terms of what information you include and how it’s arranged. According to Alberto Cairo in this Marketing Land article, infographics need structure, but not necessarily a narrative structure. So how do you create the actual infographic? Essentially, infographics are about telling a story with data, but you don’t always have to take the same approach. When appropriate, give context to the data you’re displaying and show your readers why it’s applicable to them. Instead of simply throwing together a bunch of statistics on a topic area, aim to find the story or the unique focus within the data. Make sure that whatever infographic topic you choose, you take a structured approach to presenting it to your readers. Whether you’re answering a question, displaying important new research or explaining a difficult concept, it can be useful to readers. Think about your industry and come up with infographic topics that people should know about. Any blog post that has well-structured lists, factual or numerical data, or tells a story are great places to start.Īside from that, you should select an infographic topic that will matter to your readers and that hasn’t already been overused by others. Go through some of your top-performing blogs and consider how you’d break out the information into an infographic format. In fact, one great method of choosing topics is to USE the information from your blog posts. With that being said, here are the seven elements used to create effective infographics for your website.Ĭhoosing a topic for an infographic is really not that different from choosing a topic for a blog post. If you’d prefer to stay hands-off, these tips are still helpful for compiling research, creating written content and working with a designer to bring your idea to life. And our guide can help you decide what to include. Don’t worry, there are plenty of tools out there to help even beginners create nice-looking graphics. If you’re new to creating infographics, you may wonder how to make a good infographic. Infographics still require the great writing and research that you use in your written content, but they’re laid out and designed in a way that allows people to quickly understand information and remember it for longer. However, people will only remember so much of the text content they read, while 80 percent of information conveyed visually is retained. Why Are Infographics Useful?īlog content is a great foundation for a content marketing strategy. ![]() That’s huge in the SEO world! Articles with visual representations of data also got a whopping 72% more views on average. A HubSpot study found that articles generated 178% more inbound links than normal when they included an infographic. This style of imagery isn’t just a way to mix things up, there are proven benefits of including infographics. ![]() A professional graphic grabs the attention of readers and helps them understand the knowledge you want to present. With a unique representation of data that you or other sources collect, you can portray information clearly and artistically. ![]() What Is an Infographic?Īn infographic is a graphic that displays useful data in a creative way. Do you want to create amazing content that people will remember long after they’ve left your site? Are you interested in producing marketing deliverables that are shareable, unique and engaging (and can easily be branded to increase exposure for your company)? If these are your goals – and they should be if you care about bringing more traffic to your site and increasing leads – you need to create an infographic. ![]()
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