![]() ![]() Use this guide of optimal social media image sizes to figure out which dimensions are best. Beyond time, you also need to optimize the media to the network you’re publishing to. You will need time to plan the different content, write it, create it and post it. What you need to create different content for social media Just like how you would set different social media goals per social platform, your content needs to match up with those goals. Fifty-one percent of consumers unfollow brands on social media because of this reason. The consequence of posting irrelevant content is that you risk people unfollowing you. When deciding what to post on each social media platform, you also have to determine if the content is relevant. It’s not exactly the same as the original but it’s tailored to fit Instagram’s style. That same infographic for Pinterest can be divided up into slides for an Instagram gallery post. ![]() It means knowing what works well and adjusting to the network. The same vertically long infographic wouldn’t have the same impact on Instagram as it would on Pinterest due to real estate.ĭifferentiating content across networks doesn’t always mean you should create unique content all the time every time. It’s strategic to tailor your content to your audience to maximize what you have. Some platforms favor media over text, others are more receptive to infographics. ![]() Why differentiate across channels?Īs mentioned before, your audience is not the same across all the channels. Posting the same content everywhere is a bare minimum strategy where you know you need to get content out but you don’t know what else to post to stand out. It includes what you write and how you write it, even when you post it. Each platform’s audience has different expectations. But your audience on Twitter is likely not the same as your audience on Instagram or as on Facebook. We get it: it’s easier to post the same content on all your social profiles than it is to plan individually. ![]()
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